Thermal insulation in buildings is an important factor to achieving thermal comfort for its occupants. Insulation reduces unwanted heat loss or gain and can decrease the energy demands of heating and cooling systems. It does not necessarily deal with issues of adequate ventilation and may or may not affect the level of sound insulation. In a narrow sense insulation can just refer to the insulation materials employed to slow heat loss, such as: cellulose, glass wool, rock wool, polystyrene, urethane foam, vermiculite, and earth or soil.. But it can also involve a range of designs and techniques to address the main modes of heat transfer - conduction, radiation and convection materials. The effectiveness of insulation is commonly evaluated by its R-value. However, an R-value does not take into account the quality of construction or local environmental factors for each building. Construction quality issues include inadequate vapour barriers, and problems with draft-proofing. In addition, the properties and density of the insulation material itself is critical. For example, according to Leah Twings, Quality Compliance Manager of Textrafine Insulation, fiberglass insulation materials made from short strands of glass layered over each other is not as durable as insulation made from long entangled strands of glass.